diff --git a/app/javascript/mastodon/components/server_banner.jsx b/app/javascript/mastodon/components/server_banner.jsx
index 989ac7f006..72e4489dc1 100644
--- a/app/javascript/mastodon/components/server_banner.jsx
+++ b/app/javascript/mastodon/components/server_banner.jsx
@@ -42,7 +42,7 @@ class ServerBanner extends PureComponent {
     return (
       <div className='server-banner'>
         <div className='server-banner__introduction'>
-          <FormattedMessage id='server_banner.is_one_of_many' defaultMessage='{domain} is one of the many independent Mastodon servers you can use to participate in the fediverse.' values={{ domain: <strong>{domain}</strong>, mastodon: <a href='https://joinmastodon.org' target='_blank' rel='noopener'>Mastodon</a> }} />
+          <FormattedMessage id='server_banner.is_one_of_many' defaultMessage='{domain} is one of the many independent servers you can use to participate in the fediverse.' values={{ domain: <strong>{domain}</strong>, mastodon: <a href='https://joinmastodon.org' target='_blank' rel='noopener'>Mastodon</a> }} />
         </div>
 
         <Link to='/about'>
diff --git a/app/javascript/mastodon/features/about/index.jsx b/app/javascript/mastodon/features/about/index.jsx
index 8158f47c11..2f81656801 100644
--- a/app/javascript/mastodon/features/about/index.jsx
+++ b/app/javascript/mastodon/features/about/index.jsx
@@ -229,7 +229,7 @@ class About extends PureComponent {
           </Section>
 
           <Section title={intl.formatMessage(messages.capabilities)}>
-            <p><FormattedMessage id='about.kmyblue_capability' defaultMessage='This server is using kmyblue, a fork of Mastodon. On this server, kmyblues unique features are configured as follows.' /></p>
+            <p><FormattedMessage id='about.kmyblue_capability' defaultMessage='Server unique features are configured as follows.' /></p>
             {!isLoading && (
               <ol className='rules-list'>
                 <li>
@@ -285,7 +285,7 @@ class About extends PureComponent {
           <LinkFooter />
 
           <div className='about__footer'>
-            <p><FormattedMessage id='about.disclaimer' defaultMessage='Mastodon is free, open-source software, and a trademark of Mastodon gGmbH.' /></p>
+            <p><FormattedMessage id='about.disclaimer' defaultMessage='Join the Fediverse, become part of a community, and break free from Big Tech™'s stranglehold on public discourse.' /></p>
           </div>
         </div>
 
diff --git a/app/javascript/mastodon/features/ui/components/sign_in_banner.jsx b/app/javascript/mastodon/features/ui/components/sign_in_banner.jsx
index 74a8fdb841..b7a57a4d9a 100644
--- a/app/javascript/mastodon/features/ui/components/sign_in_banner.jsx
+++ b/app/javascript/mastodon/features/ui/components/sign_in_banner.jsx
@@ -22,7 +22,7 @@ const SignInBanner = () => {
   if (sso_redirect) {
     return (
       <div className='sign-in-banner'>
-        <p><strong><FormattedMessage id='sign_in_banner.mastodon_is' defaultMessage="Mastodon is the best way to keep up with what's happening." /></strong></p>
+        <p><strong><FormattedMessage id='sign_in_banner.mastodon_is' defaultMessage="Join the Fediverse, become part of a community, and break free from Big Tech™'s stranglehold on public discourse." /></strong></p>
         <p><FormattedMessage id='sign_in_banner.follow_anyone' defaultMessage='Follow anyone across the fediverse and see it all in chronological order. No algorithms, ads, or clickbait in sight.' /></p>
         <a href={sso_redirect} data-method='post' className='button button--block button-tertiary'><FormattedMessage id='sign_in_banner.sso_redirect' defaultMessage='Login or Register' /></a>
       </div>
@@ -45,7 +45,7 @@ const SignInBanner = () => {
 
   return (
     <div className='sign-in-banner'>
-      <p><strong><FormattedMessage id='sign_in_banner.mastodon_is' defaultMessage="Mastodon is the best way to keep up with what's happening." /></strong></p>
+      <p><strong><FormattedMessage id='sign_in_banner.mastodon_is' defaultMessage="Join the Fediverse, become part of a community, and break free from Big Tech™'s stranglehold on public discourse." /></strong></p>
       <p><FormattedMessage id='sign_in_banner.follow_anyone' defaultMessage='Follow anyone across the fediverse and see it all in chronological order. No algorithms, ads, or clickbait in sight.' /></p>
       {signupButton}
       <a href='/auth/sign_in' className='button button--block button-tertiary'><FormattedMessage id='sign_in_banner.sign_in' defaultMessage='Login' /></a>
diff --git a/app/javascript/mastodon/locales/en-GB.json b/app/javascript/mastodon/locales/en-GB.json
index 2f461cd19d..f9d07793c1 100644
--- a/app/javascript/mastodon/locales/en-GB.json
+++ b/app/javascript/mastodon/locales/en-GB.json
@@ -1,7 +1,7 @@
 {
   "about.blocks": "Moderated servers",
   "about.contact": "Contact:",
-  "about.disclaimer": "Mastodon is free, open-source software, and a trademark of Mastodon gGmbH.",
+  "about.disclaimer": "Join the Fediverse, become part of a community, and break free from Big Tech™'s stranglehold on public discourse.",
   "about.domain_blocks.no_reason_available": "Reason not available",
   "about.domain_blocks.preamble": "Mastodon generally allows you to view content from and interact with users from any other server in the Fediverse. These are the exceptions that have been made on this particular server.",
   "about.domain_blocks.silenced.explanation": "You will generally not see profiles and content from this server, unless you explicitly look it up or opt into it by following.",
@@ -802,11 +802,11 @@
   "server_banner.about_active_users": "People using this server during the last 30 days (Monthly Active Users)",
   "server_banner.active_users": "active users",
   "server_banner.administered_by": "Administered by:",
-  "server_banner.is_one_of_many": "{domain} is one of the many independent Mastodon servers you can use to participate in the fediverse.",
+  "server_banner.is_one_of_many": "{domain} is one of the many independent servers you can use to participate in the fediverse.",
   "server_banner.server_stats": "Server stats:",
   "sign_in_banner.create_account": "Create account",
   "sign_in_banner.follow_anyone": "Follow anyone across the fediverse and see it all in chronological order. No algorithms, ads, or clickbait in sight.",
-  "sign_in_banner.mastodon_is": "Mastodon is the best way to keep up with what's happening.",
+  "sign_in_banner.mastodon_is": "Join the Fediverse, become part of a community, and break free from Big Tech™'s stranglehold on public discourse.",
   "sign_in_banner.sign_in": "Sign in",
   "sign_in_banner.sso_redirect": "Login or Register",
   "status.admin_account": "Open moderation interface for @{name}",
diff --git a/app/javascript/mastodon/locales/en.json b/app/javascript/mastodon/locales/en.json
index e4ab53563c..4eff891c88 100644
--- a/app/javascript/mastodon/locales/en.json
+++ b/app/javascript/mastodon/locales/en.json
@@ -2,7 +2,7 @@
   "about.blocks": "Moderated servers",
   "about.contact": "Contact:",
   "about.disabled": "Disabled",
-  "about.disclaimer": "Mastodon is free, open-source software, and a trademark of Mastodon gGmbH.",
+  "about.disclaimer": "Join the Fediverse, become part of a community, and break free from Big Tech™'s stranglehold on public discourse.",
   "about.domain_blocks.no_reason_available": "Reason not available",
   "about.domain_blocks.noop.explanation": "This server is limited partically.",
   "about.domain_blocks.noop.title": "Soft limited",
@@ -14,7 +14,7 @@
   "about.enabled": "Enabled",
   "about.full_text_search": "Full text search",
   "about.kmyblue_capabilities": "Features available in this server",
-  "about.kmyblue_capability": "This server is using kmyblue, a fork of Mastodon. On this server, kmyblues unique features are configured as follows.",
+  "about.kmyblue_capability": "Server unique features are configured as follows.",
   "about.not_available": "This information has not been made available on this server.",
   "about.powered_by": "Decentralized social media powered by {domain}",
   "about.public_visibility": "Public visibility",
@@ -1000,11 +1000,11 @@
   "server_banner.about_active_users": "People using this server during the last 30 days (Monthly Active Users)",
   "server_banner.active_users": "active users",
   "server_banner.administered_by": "Administered by:",
-  "server_banner.is_one_of_many": "{domain} is one of the many independent Mastodon servers you can use to participate in the fediverse.",
+  "server_banner.is_one_of_many": "{domain} is one of the many independent servers you can use to participate in the fediverse.",
   "server_banner.server_stats": "Server stats:",
   "sign_in_banner.create_account": "Create account",
   "sign_in_banner.follow_anyone": "Follow anyone across the fediverse and see it all in chronological order. No algorithms, ads, or clickbait in sight.",
-  "sign_in_banner.mastodon_is": "Mastodon is the best way to keep up with what's happening.",
+  "sign_in_banner.mastodon_is": "Join the Fediverse, become part of a community, and break free from Big Tech™'s stranglehold on public discourse.",
   "sign_in_banner.sign_in": "Login",
   "sign_in_banner.sso_redirect": "Login or Register",
   "status.admin_account": "Open moderation interface for @{name}",
diff --git a/config/locales/en-GB.yml b/config/locales/en-GB.yml
index 92934f50f0..be4ec645d2 100644
--- a/config/locales/en-GB.yml
+++ b/config/locales/en-GB.yml
@@ -1196,7 +1196,7 @@ en-GB:
       title: Log in to %{domain}
     sign_up:
       manual_review: Sign-ups on %{domain} go through manual review by our moderators. To help us process your registration, write a bit about yourself and why you want an account on %{domain}.
-      preamble: With an account on this Mastodon server, you'll be able to follow any other person on the Fediverse, regardless of where their account is hosted.
+      preamble: With an account on this server, you’ll be able to follow anyone on the Fediverse, regardless of where their account is hosted.
       title: Let's get you set up on %{domain}.
     status:
       account_status: Account status
diff --git a/config/locales/en.yml b/config/locales/en.yml
index fe8786cebe..383907a1ae 100644
--- a/config/locales/en.yml
+++ b/config/locales/en.yml
@@ -1526,7 +1526,7 @@ en:
       title: Login to %{domain}
     sign_up:
       manual_review: Sign-ups on %{domain} go through manual review by our moderators. To help us process your registration, write a bit about yourself and why you want an account on %{domain}.
-      preamble: With an account on this Mastodon server, you'll be able to follow any other person on the fediverse, regardless of where their account is hosted.
+      preamble: With an account on this server, you’ll be able to follow anyone on the Fediverse, regardless of where their account is hosted.
       title: Let's get you set up on %{domain}.
     status:
       account_status: Account status